About us

HOW WE USED TO EAT

For most of human history, nutrition was simple. We ate whole animals, nose-to-tail - it was how humans survived. Organs, collagen, bone broth: the most nutrient-dense foods on the planet.

MODERN FOOD SYSTEMS

As food systems industrialised, priorities shifted. Shelf life and scale started to matter more than biology. Food became easier to produce and more consistent - but also less complete. To fill the gaps, we didn’t return to food. We built supplements instead: isolated vitamins, synthetic blends, products designed to look comprehensive. The result is what we see today - people taking more and more, without feeling more confident.

PUTTING IT BACK

Nutrition didn’t fail because it needs more engineering. It failed because whole foods were removed. The solution isn’t another all-in-one formula. It’s putting back what modern diets leave out - and doing it in a form that fits daily life.
PRIME LIFE™

Foundational daily nutrition

Made from organic bone broth, collagen, grass-fed beef protein and organs - Prime Life™ replaces synthetic supplements with a delicious daily drink made from nose-to-tail whole foods. One servings a day replaces key nutrients most modern diets miss.
TRAINING ESSENTIALS

Training and recovery demands

Our training essentials are designed for specific roles: creatine to support strength and power, organic whey for post-workout muscle recovery, and collagen for long-term joint and connective-tissue support. Together, they support training, recovery, and performance - without additives of any kind.

OUR STORY

We run. We cycle. We lift. We juggle work, life, and kids. We show up on busy days and long days, just like anyone trying to stay consistent.

We started the way most businesses do - with good intentions. We wanted to create products we could use every day. But the deeper we went, the more uncomfortable it became. We discovered an industry built on synthetic shortcuts and cheap ingredients - vitamins made from petroleum extracts and coal-tar derivatives, and industrial monocrop agriculture that prioritises scale over resilient food systems.

So we stopped.

We scrapped the original idea and started again.

What began as a supplement brand became something else entirely: real food nutrition designed for modern life. Foundational products you don’t need to second-guess. No unnecessary ingredients. No questionable sourcing. No inflated promises. Just whole-food formulations built to support real training and real life.

We believe performance starts with a solid foundation - simple, repeatable, and effective on the days when training is easy and the days when it’s not.

Panterre is built for consistency. A low-friction daily base you can rely on, even when time is tight and life is busy.

Nothing extra. Nothing hidden. Just what your body needs to keep moving forward.
SOURCING

Regenerative farming focuses on restoring soil health, biodiversity, and ecosystem resilience through responsible land and animal management. Our sourcing prioritises traceability and biological quality, working with UK and EU organic farms that meet high standards for animal welfare and environmental practice, favouring resilient food systems over industrial scale.